Resume

Lead the development of detailed, minute-by-minute content strategies for all race weekends, coordinating short- and long-form video, photography, social coverage and sponsor contractual obligations; translate overarching marketing priorities into actionable assignments and schedules for race weekend teams

Lead teams of up to nine content professionals during race weekends, including social photographers, videographers, event recap videographers and traveling social team members

Led social media operations for a sister track during a race weekend while its Social Lead was on leave, while remotely overseeing content strategy and execution for two additional sister tracks throughout the year; responsible for planning and executing content across four social handles

Train and mentor Social Leads across Speedway Motorsports sister tracks and lead biweekly social strategy meetings across 11 tracks to align priorities, share best practices and strengthen race weekend execution

Lead and mentor two interns, training them across social platforms, Adobe software, brand standards, tone of voice, workflows and daily content operations

Collaborate with the Corporate Social Director to develop Social Playbooks that centralize platform best practices, workflows and resources for current and new Social Leads

Manage, plan and execute content across the Sonoma Raceway website, mobile app and mass-texting platforms