Projects.
Sonoma Raceway
@racesonoma
Sonoma Raceway is a world-renowned motorsports venue, known for hosting some of the most exciting automotive events in the world. As the Social Media Coordinator, I have the privilege of managing and elevating our social media presence across various platforms. From creating engaging content to driving fan interaction, I work to enhance our digital presence and strengthen our connection with the motorsports community. Here are some of my key accomplishments in this role:
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Over 307K followers across all platforms
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Facebook account that saw a 20% year-over-year growth in followers.
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Multi-platform social media presence that saw a 32% increase in impressions within a year.
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Social media strategy that led to a 14% boost in engagement rate across all platforms within a year.
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Residential Education and Campus Housing Village Tour Series
REACH, also known as Residential Education and Campus Housing is the go-to spot for all on-campus residents at Sonoma State. This department focuses on ensuring all current, incoming, and transfer students have on-campus housing while at Sonoma State. Throughout the year I acted as the creative lead on a 6 video youtube series showcasing the housing styles available in the #1 ranked housing in the CSU system. Here are some other ways I contributed:
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Develop and execute student outreach initiatives
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Create and implement print and digital strategies, including content creation
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Conceptualize and direct long-form video content tailored to target audiences
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Design comprehensive marketing strategies tailored to specific demographics, including students and parents
Seawolf Living
@seawolfliving
Seawolf Living is the student lifestyle brand at Sonoma State University. As the Seawolf Living marketing coordinator, I had the opportunity to contribute my marketing expertise to various digital platforms including, social media channels, website, and email. Here are a few of my highlights with our lifestyle brand:
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Over 11K followers across all platforms
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TikTok account that saw a follower growth of 800 in under one year.
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7K website viewers a month
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52% email open rate (national average is 21.33%)
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Brandbassador Program
The Brandbassador Program is a project that I was able to help create from the ground up. This program hosts 5-10 students who are passionate about marketing and are interested in gaining real world experience for their careers. Through this program, I was able to connect to our Brandbassador students in a more personal way and teach them about marketing topics that were interesting to both them and myself. Here's how I contributed:
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Evaluated applications and selected participants for the program
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Developed and delivered slide decks covering diverse marketing topics
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Led bi-weekly meetings, providing presentations to Brandbassadors
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Designed and assigned bi-weekly tasks to participants, ensuring ongoing engagement and progress
